Asean Tourism Forum: Malaysia to Host a Landmark Event in 2025
January 19, 2025 @ 8:00 am - January 25, 2025 @ 9:00 pm SMT
Johor, Malaysia, is known for its vibrant culture, lush landscapes, and the bustling city of Johor Bahru, which borders Singapore. (Photo by Ven Jiun (Greg) Chee on Unsplash)
ASEAN Tourism Forum: Set to Take Place in Johor, Malaysia, from January 19 to 25, 2025
The Asean Tourism Forum is one of Asia’s most important annual tourism trade events. It embodies the spirit of unity and collaboration among the ten ASEAN member nations.
Themed “Unity in Motion – Shaping ASEAN’s Tourism Tomorrow,” this annual event seeks to transcend geographical boundaries. It aims to celebrate the rich cultural diversity that defines the region.
This prestigious forum will convene ASEAN Tourism Ministers, national tourist organizations, and leading airlines for high-level discussions and strategic planning.
Participants will engage in crucial meetings, insightful media briefings, and a comprehensive tourism conference designed to forge new partnerships and drive the industry forward.
A standout feature will be the Travel Exchange (TRAVEX) trade fair, where delegates can connect with industry leaders and explore innovative solutions to enhance regional tourism.
Visit Malaysia Year 2026
With a spotlight on Malaysia, the event will also serve as a launchpad for the much-anticipated Visit Malaysia Year 2026. This initiative aimed at showcasing the country’s stunning landscapes and vibrant culture.
According to the World Travel & Tourism Council, Malaysia’s tourism sector is projected to contribute MYR 198.7 billion to the national economy in 2024. This figure surpasses pre-pandemic levels by 1.6% and representing a significant 10.5% of the nation’s economic landscape.
Delegates will have the unique opportunity to experience Malaysia firsthand through curated pre- and post-tours. These excursions will highlight the country’s breathtaking natural beauty, rich cultural heritage, and captivating attractions, further emphasizing the collaborative spirit of ASEAN tourism.
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As ASEAN unites in this collective journey towards a brighter tourism future, the forum promises to be a landmark event in shaping the region’s travel landscape. It aims to foster deeper connections among member nations and inspire a shared vision for sustainable tourism growth across ASEAN.