Detour Destinations are trending in 2025, as travellers combine popular hotspots with hidden gems for unique and unforgettable experiences.
This shift towards Detour Destinations reflects a growing desire for discovery, seeking authentic and enriching travel experiences through unique flavours, diverse cultures, and stunning hidden landscapes.
Expedia Group’s recent report, Unpack ’25 – The Trends in Travel, reveals shifting travel preferences. A OnePoll survey of 25,000 respondents across 19 countries shows 63% of consumers plan to visit a Detour Destination on their next trip. Here are the top 10 trending detour destinations worth adding to your itinerary.
Top 10 Trending Detour Destinations
- Reims, France: Champagne’s Heart
A quick detour from Paris, Reims is renowned for its exquisite champagne and rich history, offering vineyard tours and stunning Gothic architecture. - Brescia, Italy: A Hidden Historical Gem
Nestled near Milan, Brescia boasts ancient ruins and stunning architecture, highlighted by its designation as the Italian Capital of Culture in 2023. - Cozumel, Mexico: A Diver’s Paradise
While Cancun attracts many, Cozumel stands out with tranquil beaches and incredible diving and snorkelling opportunities, perfect for nature lovers. - Santa Barbara, California, USA: Surf and Savor
Just a short drive from Los Angeles, Santa Barbara combines beautiful beaches with a thriving culinary scene, creating an ideal getaway. - Waikato, New Zealand: Natural Wonders Await
Known for breathtaking landscapes and adventure activities, Waikato features stunning black-sand beaches and the famous Waitomo Caves, home to mesmerizing glowworms. - Girona, Spain: An Architectural Marvel
A quick trip from Barcelona, Girona enchants visitors with its medieval architecture and vibrant atmosphere, perfect for leisurely strolls. - Fukuoka, Japan: A Cultural Delight
Offering a blend of ancient culture and modern vibrancy, Fukuoka is known for its delicious cuisine, including the famous Hakata ramen.Related: Explore Japan: Free Domestic Travel with JAL to Hidden Gems - Abu Dhabi, UAE: Culture and Adventure Hub
Less crowded than Dubai, Abu Dhabi features stunning architecture. Its rich cultural experiences, include the iconic Sheikh Zayed Grand Mosque. - Krabi, Thailand: Coastal Adventure
With dramatic limestone cliffs and pristine beaches, Krabi is a paradise for sun and adventure seekers. It perfectly blends adventure and relaxation, making it an ideal detour from busy Phuket. - Canmore, Alberta, Canada: A Mountain Retreat
Just outside Calgary, Canmore is a charming town surrounded by the majestic Canadian Rockies, offering year-round outdoor adventures.
Savouring the Journey
Beyond exploring detour destinations, travellers are increasingly embracing culinary adventures by exploring local supermarkets and grocery shops for regional delicacies.
Expedia’s global survey reveals that 39% of travellers visit grocery shops during their trips. Additionally, 44% seek local goods not available at home. Popular experiences include coffee tours in Costa Rica, tea tastings in China, and matcha experiences in Japan.
Hotels.com reports a 40% year-on-year increase in positive feedback about hotel restaurants, chefs and bars, as guests prioritize memorable dining experiences.
Many hotels now feature critically acclaimed eateries led by Michelin-starred chefs, enhancing the overall travel experience.
The resurgence of all-inclusive resorts is another notable trend, particularly popular among Gen Z travellers. Over 42% prefer these options for stress-free, luxurious experiences and ease of booking. Searches on Hotels.com using the ‘all-inclusive’ filter surged by 60% compared to last year.
“Expedia’s Unpack report reflects these evolving travel trends, illustrating what modern travellers seek. Expedia Group continuously works to blend technology with travel, making journeys simpler and more enjoyable,” said Ariane Gorin, CEO of Expedia Group.
“The Unpack report is our opportunity to reflect on what travellers are seeking and how our partners are innovating. From this year’s trends, I’m eager to book a One-Click Trip and visit some Detour Destinations for my next holiday.”
As travellers embrace the concept of JOMO (Joy of Missing Out), prioritizing relaxation and well-being, 2025 promises a rich landscape of exploration and discovery.
Whether through detours, culinary experiences, or embracing JOMO, the future of travel is focused on personal growth and memorable adventures, reflecting a shift toward more meaningful and enjoyable journeys.
