Dining on the Road has evolved and skyrocketed in the past decade. A Google search on “Food Travel” produces over 1.4 billion results. Listen to podcast as Chef Betty Vasquez discusses the topic.
People Travel to Eat. Dining on the Road is a lifestyle that has evolved and skyrocketed in the past decade. This is evident by the surge in culinary travel programs offered by travel providers worldwide. A quick Google search on the word “Food Travel” produces over 1.4 billion results.
Boosting the Culinary Revenue
With the explosion in the food scene, destinations around the world are jumping on the bandwagon to create new gastro-travel products or repackage existing ones to boost their tourism revenues and job creation opportunities. Among them is Mexico.
Mexican Gastronomy on the Rise
Seeing the huge economic and social benefits for the country, Mexico President, Enrique Peña Nieto on August 4th this year, signed the National Gastronomy Promotion Policy (NGPP). The policy strives to propel the country’s gastronomy to a dynamic and comprehensive sector while fostering Mexican culinary heritage preservation.
In 2010, UNESCO added Mexico to its list of Intangible Cultural Heritage of Humanity – making it the first ethnic cuisine in the world to receive such recognition.
A key tool developed to achieve the NGPP goals is an online platform by the brand, Ven a comer(come and eat). The website describes the NGPP, and serves as a comprehensive resource for Mexican culinary, products and recipes. Featured are also renowned Mexican chef profiles along with a calendar of Mexican food events organized locally and worldwide.
The site is currently in Spanish language, but can be translated to most languages by doing a Google search on the text, “venacomer.com.mx”, then clicking on the language translator of your choice. Note that translations may not be exactly accurate.
Chef Betty Vasquez
Listen to the podcast as Chef Betty Vasquez, Ambassador for the Riviera Nayarit, Judge for Master Chef Mexico and foodie-at-heart shares her perspectives on the vital role of food in travel – and what motivates her to travel just to eat!
When she is not travelling, Vasquez spoils diners with her exquisite culinary delights at her own restaurant, El Delfin in Garza Canela Hotel, San Blas-Mexico. Only the freshest ingredients are used in my recipes, she says. Vasquez’s cooking has received many rave reviews.